Car dealership: "click and collect" to deal with containment

The announcement of the second confinement, although lighter than the first, dealt a further blow to the French car industry. The sector has...

The announcement of the second confinement, although lighter than the first, dealt a further blow to the French car industry. The sector has already seen a 9.49% drop in sales for the month of October 2020. However, the car dealership wants to turn the corner of click and collect to save sales and adapt to the health crisis.

The shift to click and collect to save dealership sales in the face of containment

The second containment, lighter than the first, nevertheless deals a blow to the automobile sector in France, which represents a large number of employees. Like local shops, car dealers will be able to use click and collect to deliver vehicles to customers by appointment. Indeed, professionals in the automotive sector have learned a great deal from the first confinement. The health protocols set up in the dealership and for the delivery of cars already ordered have already proved their worth.

For this reason, manufacturers are counting on the opening of click and collect dealerships in order to sell off the stock of vehicles. In this way, customers will have to place their orders on the Internet and then pick up the vehicle by appointment.

All that remains to be seen is whether customers will be at the appointment to order. Indeed, manufacturers must observe and analyze the behavior of buyers in order to adapt and manage production in the factories. However, this dematerialized alternative is seen as a real solution for the future of the automotive sector. Click and collect sales could well be a considerable boost for the automotive sector of tomorrow.

The future of the automobile sector in a few years' time

The boom in technological innovations, digitalization and click and collect could bring about considerable changes in the automotive sector. In terms of activity linked to the automobile market, there is an upward trend for the day on the circuit. This activity, which is very much in vogue, consists of driving one's own car on the most beautiful automobile circuits to live a unique experience. The French are more and more seduced by this activity, especially for driving enthusiasts. The car is becoming a real source of leisure in its own right.

In terms of vehicles, many innovations and trends are to be expected, such as the digital connected and communicating vehicle or the urban collective autonomous car like robot taxis. We can also imagine the customized car created between the manufacturer and the consumer thanks to virtual and augmented reality thanks to Factory 4.0 and powerful information systems.